ClickFrame
In progressAn attribution and measurement pipeline for creators, built as a full data product end to end.
The interesting part is the measurement: tying spend to outcomes cleanly enough that a creator can trust the number and act on it.
Projects
Things I have built and am building. Each one is here as evidence of how I work, not as a product for sale. Live where it says live, in progress where it says in progress.
Library RAG Search
LiveA retrieval-augmented search tool over a real library collection, built for an actual stakeholder.
Hybrid retrieval is the lever: combining dense and sparse search so a vague question still lands on the right passage.
Causal YouTube Thumbnail Study
In progressA causal study of how thumbnail choices affect click-through, done properly rather than by correlation.
The whole point is causal identification: separating what the thumbnail did from what the video, channel, and timing did.
A searchable directory app used at monthly community meetings, built from messy source data.
Most of the work was upstream: ingesting and cleaning inconsistent records into something people can actually search.
Want to talk through any of these, or the role you're hiring for? Book a call.
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